Archive for July 2008
Viacom Gets Free Marketing Information Via YouTube
I read a story on Google News that says that Viacom has won some legal case in which they are to receive information from YouTube (whom they were taking legal action against). The result of this suit is that YouTube must give Viacom all of its data on users and what videos they watch.
This is so overkill. Viacom should only go after users who actually post video’s that they own. Why should the owneres of MTV be trusted with all of our viewing records? It gives them a lot of marketing data. Just imagine Google suing Viacom for their numbers on what people watch. Ridiculous!
Thus I have sent Viacom a complaint (I am sure I am not the only one). You should also complain if you are outraged. The following is the complaint I have just sent though their website:
Dear Viacom, I am outraged that you would ask for a list of ALL individual video’s that You Tube users have watched. This information could be used for any number of purposes such as viewers habits and desires.
I personally think that it is funny that you are starting to lose money because people have been freed from the 4 channels of television that they used to be stuck with. You Tube represents a new form of on demand media that will win in the end.
If You Tube actually hands over that very sensitive information of millions of users. I will never buy Viacom stock, products, et cetera.
